JAMESON x HEAD HUNTERS x BILOS
Client: JAMESON Bulgaria, Head Hunters
Art Direction: Gerard Mannion and JAMESON
Sofia, Bulgaria
2023
I was invited by Jameson Bulgaria to create a design for one of the walls of Head Hunters Ruski Pametnik Barbershop in Sofia, Bulgaria.
The composition featured a skull as the main element, linked to the 'Head Hunters' name combined with JAMESON branding elements like the ship, anchor together with key text like 'SINE METU', 'UISCE BEATHA', 'Triple Distilled - Twice As Smooth', 'Estd 1780' and the JAMESON logo.
The same design was also adapted to create a capsule collection for staff clothing in the brand colours of JAMESON.
The design was also adapted to create a promotional JAMESON bottle holder.
And the project was completed with the release of a mini documentary of how the worlds of barbering, whiskey and street art meet with this collaboration.
The mini doc featured Gerard Mannion (JAMESON brand ambassador for Bulgaria), Andrey Dolhikh and Kiril Moskotov from Head Hunters, Sofia Graffiti Tour and myself.
Shot and edited by SouljaFilms
Photos and documentation by SouljaFoto and SouljaFilms
Mini doc direction by Gerard Mannion
Sofia, Bulgaria
2023
Sofia Graffiti Tour
Andrey Dolhikh, Head Hunters
Kiril Moskotov, Head Hunters owner
Gerard Mannion (JAMESON brand ambassador for Bulgaria)
Thank you for your time!
